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Kindred Group, under its flagship brand Unibet, has announced a multiyear renewal of its partnership with the National Hockey League (NHL) in Sweden. The partnership solidifies Unibet as the leading operator for ice hockey betting in Sweden and enables the NHL to continue to serve its robust fanbase in the country
Kindred Group plc (Kindred) has announced a multiyear renewal as an Official Partner of the NHL. Through the partnership, Kindred’s flagship brand Unibet will continue to have access to a variety of marketing rights in Sweden, including digitally enhanced dash boards (DEDs). The partnership will also focus on driving fan engagement through tailored content to enhance the ice hockey betting experience for Swedish customers.
“Unibet has been a dedicated partner in helping us increase our engagement with passionate hockey fans in Sweden. We are thrilled to renew our partnership and look forward to their activation plans for our slate of signature international events,” said NHL Vice President of NHL Business Development and Partnerships International John Lewicki.
Paris sportifs hockey sur glace avec Unibet
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Kindred Group plc (Kindred) and its flagship brand Unibet are proud to announce that Unibet is an Official Sponsor of the 2025 IIHF Ice Hockey World Championship. This multi-nation event, hosted in Sweden and Denmark, solidifies Unibet’s position as a key supporter of ice hockey and its fans.
The sponsorship underscores Unibet’s ongoing commitment to the growth of ice hockey in Sweden, and across the Nordics. As part of this partnership, Unibet will leverage its extensive expertise in sports engagement to provide fans with unique experiences, exciting activations, and tailored content that brings the championship closer to home.
NHL Suomi | Kaikki NHL:stä | Unibet Uutiset.
As excitement builds, fans can already explore the odds for the tournament's top contenders with Unibet. Sweden leads as the favorite with odds of 3.50, followed by Canada at 4.00 and Finland at 5.50. The Czech Republic comes in at 6.50, with the USA at 7.50, and co-host nation Denmark offering long-shot odds of 151.00. Fans are encouraged to follow along as the odds evolve and immerse themselves in the action at Unibet’s app and website.
Joni Liimatta Unibet openin voittoon
SLIEMA, MALTA/NEW YORK- Kindred Group plc, under its flagship brand Unibet, today announced it has entered into a multiyear agreement to become an Official Partner of the National Hockey League (NHL) in Sweden. As part of the partnership, Unibet will have access to a myriad of marketing rights and tailored content that will enhance customers' experience.
NHL renews with Veikkaus in Finland and Unibet in Sweden
Unibet already has a strong ice hockey offering that now will be strengthened through its partnership with the NHL, giving its customers a more authentic experience.
"I am very proud and happy that Unibet is the first betting company in Sweden to become an official sponsor of the NHL. Through the partnership, we hope to increase the interest for the NHL. It will be very exciting to follow the NHL in the coming years," Philip Lagström, Country Manager Unibet Sweden, Kindred Group.
"We are excited to have Unibet as an Official Partner of the NHL," John Lewicki, NHL Vice President, Business Development and Partnerships. "Kindred Group and its brands are well known for their dedication to responsible gambling. We welcome this opportunity to work with Unibet to continue to engage our robust and expanding hockey fanbase in Sweden.
"Ice hockey and the NHL is very important for Unibet, and we have for a long time wanted to get more involved to cement the position as the customers' first choice when they want to bet on ice-hockey by offering the absolute best, safest and most secure gaming experience," concludes Lagström.
Unibet will leverage its Official Partner of the NHL designation to conduct dynamic marketing campaigns across the company's digital betting offerings. Unibet will receive in-game advertising through the new and exciting Digital Enhanced Dasherboard (DED) technology. Unibet will also receive premier marketing positions on NHL digital assets, and rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programs that build brand awareness and drive new customer acquisition.
This partnership will be supported by Sportradar, the Official Betting Data Rights Partner of the NHL. The NHL is utilizing ad:s, Sportradar's data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.
Unibet blir partner till NHL i Sverige
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